Overview
Cactus Candy Co. is based in Phoenix, AZ. They specialize in all candy made from their homegrown prickly pear cacti! They have been making these sweet treats since 1942.
branding | packaging
The new logo displays a literal take on the word candy, the packaging tells a story and gives that appreciation of the earth. Bringing life back into their sweet treats, but still keeping it old-fashioned.
Approach
current
proposed
Candy Packaging
The packaging consists of vibrant real photos of Arizona, bringing the earth to your tastebuds. As well as the old vintage tin can packaging to keep the “old-fashioned” flare that Cactus Candy has.
