branding | packaging
overview
A Re-brand of Switch sparkling juice, the ultimate drink made for kids. With a fizzy tantalizing blend of natural fruits, Switch is the perfect companion for any occasion, adding a touch of sparkle to your everyday life.
approach
The proposed brand delivers a playful take on the word “Switch”, with the logo and the alien character. The drink displays a fun comic strip-like story for every flavor, telling you how the drink was “made”!
recognition
Package design | Graphis New Talent, Honorable Mention
This sparkling juice is perfectly refreshing. Just like every bubble that dances in your glass, each moment holds the potential to bring joy, celebration, and a touch of magic.
Make the Switch to Relax and Refresh with Sparkling Juice
The can packaging includes illustrations of a comic strip about how the flavors are picked to make a refreshing flavor-kicking drink. Along with nutrition facts and ingredients.
Can packaging
The 12-count variety pack packaging will add a touch of vibrancy to the shelves at your local grocery store, waiting to be put in your cart and enjoyed by your little ones or even adults!
The packaging utilizes the colors and fruits of the drink to create a friendly drink for all!
Variety Pack
